McDonalds

Fact: You don’t even need to see the food to crave McDonalds.

While working for the TBWA network, I was given the opportunity to moonlight at TBWA\Paris for a week. There, my partner and I were tasked with coming up with the next big print campaign for McDonalds, or as they call it “McDo.” We had a blast working in Paris and to our delight, the following year, our campaign came to life.

Our original sketches!