We were tasked with selling a variety of products that had absolutely nothing to do with each other. This campaign managed to achieve the impossible.
Oh, and after our Barbie spot aired, the Dreamhouse was permanently modified to hold a smartphone as a flat screen TV.
Creative Review
Communication Arts
Creativity - Editor's pick
Advertising Age
Ad Week
How do you get people excited for the Grammy Awards? You remind them why they love music.
The week of the show, we transformed a boring NYC commute with the help of nominated artists, Macklemore and Ryan Lewis. Our big campaign, “Music Unleashes Us” gave a bunch of New Yorker’s the surprise of a lifetime, showing exactly how music can bring people together, get them smiling, and convince them to let loose.
With no paid media, the viral stunt garnered attention from major shows like Good Morning America, Today Show, and Entertainment Tonight.
Clio Silver Music Film
Clio Silver Music Partnerships
Clio Bronze Music Events/Engagement
Clio Shortlist Music Innovative Media
Creativity - Editor's pick
Time
Today
E!
Huffington Post
BuzzFeed
The Wall Street Journal
CNN
ABC News
Fast Company
With Taxes Paid Scratchers, you get to keep it all. In other words, it's like winning the whole enchilada. The whole hog. The whole nine yards...you get the idea. This statewide campaign extended to gas stations, BART stations, grocery stores, and other fine establishments.
Did you know Jack had a long lost cousin Jaques? Of course you didn’t, I made it up when writing this script.
